thankfully the sun shun at the perfect time and looked really lovely when the class did the critque.
here are some close ups of the little details. took me four hours to cut the boxes and fill them in agggh.
The following paragraphs are from the rational I submitted to my prof. :
After watching the documentary Helvetica I began to view fonts in a different way. There was one comment in the film that mentioned that the font itself was created by looking at the spaces between the letters and the negative space around it. Rather than filling in the letters with paint/ink I chose to solely focus on the negative spaces around the letters and allowed the letter to somewhat emerge out of a box. It was extremely difficult to create the letters without filling in the letter itself but I found the end result to be quite appealing.
The message I wanted to send across to the viewers of the sign was simple: “Get out of your comfort zone” and do something you usually would not imagine doing. I chose to have “Your Comfort Zone” written in a black circle to portray how our ‘safety bubbles’ or comfortable routines are boring, constraining, and limiting. One may feel like they’re doing the right thing or heading the right direction because they are so accustomed to that process (ex. Painting a certain way, keeping to themselves, or assuming particular roles). By making the phrase “Where the Magic Happens” in larger squares that included bright colours and various details I tried to illustrate the beauty of getting out of one’s ‘safe place’. I believe there is something undeniably lovely about trying something new and diving into the unknown because it is those times that one does the most growing as an individual. I simply wanted to showcase how doing something you’re not necessarily comfortable with can have a very positive ‘magical’ experience.
In addition to the typography and the choice of the layout being visually appealing, I wanted the sign to be eye catching for students and faculty members passing by the sign. I chose the window on the second floor in the hallway that connects both the science and art wings together because I believe testing out new things applies to both fields (along with everyday life). Furthermore I’m hoping for the light to shine through the thin layers of water colour to give it a happy and somewhat whimsical/magical feel (like that of light shining through stained glass). If that fails to work then the idea of fresh air outside the windows will help add to the idea of ‘new things’ or a ‘fresh start’ which ties to the result of getting out of one’s comfort zone. I just really hope that the viewer’s make a connection to the beauty of doing something new even if it scares them.
